Krvavica is situated in the central part of Croatian coast, on Makarska Riviera , in the unique combination of mountain Biokovo, green pine woods, white pebble beaches and crystal clear sea. The beach stretches towards Makarska with numerous small bays hidden from curious eyes, whose peace and silence are disturbed only by whispering of the sea, cry of the seagull and the crickets song. There is a grocery store in Krvavica, tourist biro,  three restaurants, two cafés, bowling ground, diving club, marina with 150 berths, dry docks, crane for ships up to 8 tons. The promenade along the sea stretches for 4 km towards Makarska and 6 km towards Baška Voda and Brela .